Learn all about every aspect of marketing on You Tube from a 20-year veteran of marketing. Don’t leave your success to chance! Learn from an expert! Click here to see a must read book on You Tube Marketing.
These videos tend to position nicely in Google as numerous searchers would rather view something being explained, rather than reading. All videos should be created with this in mind. Video advertising helps your business expand and prosper. The promotion of a product is made 1000 times easier by You Tube marketing by displaying the products via the video. Youtube Marketing has truly taken off over the previous several weeks, the main cause being that it is FREE to do! ANYONE can advertise their products or services on Youtube, and our ebook shows you how to do it step by step in the “Viral You tube Marketing” guide.
Youtube is the largest video sharing site to date, with the majority of traffic and the highest amount of customers on it making it the definitive spot for getting your videos published. We have put together an ebook on You tube marketing for videos and I think you all will get a lot out of this.
Youtube is the 2nd highest trafficked site globally according to alexa. Quantcast reports 60 million unique visitors per calendar month that are predominately gen y viewers. Emarketer surveys recently did a investigation survey on video audience, according to age, and what these people determined is that the gen y era views approximately 5-6 hours of these videos every day. The household earnings range from 40-100k +, making them the perfect target.
You tube marketing can be produced in eighteen different dialects and offers a large presence in the asian marketplace. This is the 4th most trafficked website in the USA so you can target your audience to a large group.
Looking at the Youtube formula for success:
Making it to the first page on Google is going to give your video the maximum amount of exposure. However, you don’t need to hit the first page to get your million views.
To do this you are looking at roughly a 15 day window of marketing efforts put into this strategy. This can take longer, depending on if you are trying to land on page one ( top favorites, top views, top comments etc.).
Keeping it Fresh
There is a freshness factor to your videos and it is much more difficult to get videos to the top of page one if the video is old. You would be better off removing that old video and re-submitting it, if you are looking to hit page one.
Keeping it Real
Factors to take into consideration when producing a video is going to be making it relevant. How many friends does this profile have, how many subscribers and how many channel views. The reason this is important is to get more initial exposure and more people interested in your profile will help distribute the word greatly. Submitting a video on a orphan account with no friends or subscribers may raise some suspicion over at the headquarters. Make your profiles look natural and expeand them out.
Number of Views, Ratings, Favorites and Comments
This site gives a ranking for each type of action that can be taken on a video. Rankings for comments, favorites, ratings and views. As a marketer if you focus on anyone of these and get a substantial number of votes, favorites, ratings or views in a day you will see your video rise up the search engines pretty quickly.
Remember the category you submit to and the type of channel you created has a lot to do with your success with getting noticed. Gurus tend to get honors pretty easily within their channel area.
Tips for on You tube marketing:
There are going to be a lot of tools created for marketing your video. I will share them with you along with some other techniques we use.
1. On videos there is a share option. You can share by email address or with friends you have attached to your account. Remember the more friends you have, the more people you can send to. Also you can leverage social media sites when you try to share as well.
2. Bulletin Boards: By posting a message this video will be displayed to all of your friends on your profile.
3. Invitation to subscribe: This feature is available in your account once you request a friend invite.
4. Add friends: Adding friends is a powerful way to gain exposure.
5. Make sure your video appeals to the community.
6. Sharing videos with email: We like to go viral with our marketing campaigns for videos. Send videos out to your friends and family with a link to the video and an encouragement to share it.
7. Use StumbleUpon.com: Submit the video to video.stumbleupon.com and then import your email addresses and send to your friends on stumble upon.
8. Social Media it: You can leverage digg and other social sites like facebook, twitter and myspace to drive traffic to videos.
With the tools and tips I have listed out you will absolutely see success with your you tube marketing campaigns.
Video Advertising is one of the best promoters of your business online. If you search for any thing online, you observe that many video search results are popping up at the top. Video advertising isn’t for everyone and there may be easy, more effective ways to reach your audience. Our customers’ satisfaction demonstrates why it is important to hire a knowledgeable, experienced professional, or better buy a copy of our ebook. Video advertising helps you to effectively communicate a companies’ product profile and benefits at a shorter time, web companies use online videos and post them to YouTube. This becomes their key business strategy and difference apart all the other companies.
Video advertising is still a growing field so the time is right for making that first move. You will gain a foothold in your area of expertise by repeatedly putting out fresh and unique videos that appeals to potential customers. Video advertising is effective when used with these online sites since it directs them to your own site. Video advertising is exactly what the name implies. It simply means that you are marketing your products and services through online video campaigns.
Good luck!
